What was Levi Roots's birth name when he appeared on Dragons' Den?

Levi Roots's birth name was Keith Valentine Graham when he appeared on Dragons' Den.

Roots is the stage name of the Jamaican-British musician, chef and entrepreneur who became associated with Reggae Reggae Sauce. His public persona combined music, Caribbean food and a reggae-inspired brand identity.

He used the name Levi Roots professionally before his Dragons' Den appearance, so the programme's audience generally knew him by that name rather than by his birth name. The distinction is useful because biographies and business coverage may use either name when describing the same entrepreneur.

Roots's 2007 pitch helped bring his sauce to a much wider audience. The brand's story illustrates how a founder's identity can become part of a product's marketing, especially in food and lifestyle businesses where provenance and personality influence consumer recognition.