What was Dragon's Den investor Peter Jones's first business venture?

Peter Jones's first business venture was a tennis academy.

Before becoming a familiar Dragon's Den investor, Peter Jones started a tennis academy. The venture reflected his early interest in business and sport and formed part of the entrepreneurial background later associated with his career in technology, media, retail and investment.

Jones's biography is often summarized through his work on Dragon's Den, but the television role came after earlier commercial ventures. His first business is therefore distinct from later companies and investments linked to mobile phones, computers, media or consumer brands.

The answer is sometimes confused with a technology business because Jones became strongly associated with computer and telecommunications ventures. Those activities were important later in his career, but the biographical account identifies the tennis academy as his first business venture.