What was Beyoncé’s stage persona called on the album I Am… Sasha Fierce?

Beyoncé’s stage persona on I Am… Sasha Fierce was called Sasha Fierce. The 2008 album was designed as a double project, with one disc presenting more intimate material and the other emphasizing a bolder performance identity.

Beyoncé described Sasha Fierce as an alter ego connected to her confidence and stage presence. The persona helped frame the contrast between songs such as the reflective “If I Were a Boy” and high-energy tracks such as “Single Ladies (Put a Ring on It).”

The album was released in November 2008 and became one of Beyoncé’s most commercially successful early solo projects. It produced several major singles and earned multiple Grammy Awards, including recognition for “Single Ladies.”

The name is often confused with Beyoncé’s later nicknames, including Queen Bey and Yoncé. Sasha Fierce was particularly tied to this album’s concept, while those other names have been used more broadly in discussions of her public image and career.