Taylor Swift’s “august” was accompanied by a lyric video. The video presents the song’s words while supporting the track’s wistful, cinematic atmosphere.
“August” was released as part of Folklore rather than as a traditional lead single with a narrative music video. The lyric-video format suited the album’s surprise presentation and its emphasis on imagined characters, atmosphere, and storytelling.
The track’s seasonal online life later became a separate phenomenon. Each August, listeners return to the song and its late-summer imagery, producing a recurring rise in streams and internet discussion. That trend is sometimes described as a music-video moment, but the specific video associated with the song’s Wikipedia entry is a lyric video.