What type of programme is the UK television series Dragons' Den?

Dragons' Den is a British business reality show in which entrepreneurs seek investment from wealthy businesspeople.

The programme combines factual business discussion with the structure of reality television. Participants are filmed presenting their companies or inventions, answering questions and negotiating with the investor panel. The central drama comes from the uncertainty of the pitch: an entrepreneur may receive an offer, be asked to change the terms, or leave without investment.

It is not a conventional talent contest because contestants are not judged on singing, performance or artistic skill. Nor is it a documentary that simply observes an existing company. The key event is a direct investment negotiation between a business founder and the Dragons.

The format has become influential because it introduces viewers to valuation, equity, profit, pricing and commercial risk through individual pitches. Businesses shown on the programme have included consumer products, food brands, services and technology ideas.