What type of product is Trunki, the brand pitched by Rob Law on Dragon's Den?

Trunki is a children's ride-on suitcase.

The product was designed to make travelling more engaging for young children while still functioning as luggage. Its shell-like case can carry belongings, and its form allows a child to sit on it and ride when conditions are suitable.

Rob Law presented Trunki on Dragon's Den, where the product became memorable partly because the televised pitch did not lead to an investment deal. The brand’s later success made the item a frequently cited example of a business that progressed without backing from the programme’s investors.

Trunki should not be described simply as a toy or an ordinary wheeled suitcase. Its defining combination is children’s luggage and a ride-on design, which gives the product its distinctive category.