The two-letter monogram used in the Louis Vuitton logo is LV. The initials represent the brand’s founder, Louis Vuitton, and appear prominently in its best-known monogram canvas.
Louis Vuitton founded his Paris luggage business in 1854. After his death, his son Georges Vuitton expanded the company and introduced the signature Monogram canvas in 1896. Alongside the intertwined LV initials, the pattern uses quatrefoils and floral motifs influenced by Japanese decorative designs and family-crest symbolism.
The LV monogram is often confused with the Damier canvas, Louis Vuitton’s checkerboard pattern, which was introduced earlier in 1888. Both are house signatures, but only the former uses the recognizable intertwined initials. Another common distinction is that Louis Vuitton is the fashion house, while LVMH is the larger luxury-goods group created through a 1987 merger.