What two colors are in the Walmart logo?

The story behind the answer

The Walmart logo uses blue and yellow.

Walmart’s current brand palette calls these colors “True Blue” and “Spark Yellow.” The blue wordmark is paired with the familiar yellow six-pointed spark, a symbol that has become nearly as recognizable as the company name.

The modern spark logo arrived with Walmart’s 2008 identity update, when the company dropped the hyphen-like star from “Wal-Mart” and adopted the friendlier single-word “Walmart” wordmark. In 2025, Walmart refreshed the design again with a deeper blue, brighter yellow, and typography inspired by Sam Walton’s trucker hat.

A common mix-up is white: Walmart’s broader visual system also uses white, especially for reversed logos and backgrounds. However, the two signature logo colors asked for in this quiz are blue and yellow—not green and yellow or blue and white.

Source: Wikipedia · fact-checked Sept. 2026

Add question to a list

Choose a list to keep this question in: