Run-DMC performed “My Adidas” in 1986, making the song a landmark in sneaker and streetwear culture.
The track was released by the hip-hop group Run-DMC and celebrated Adidas footwear, especially the Superstar. The group’s members frequently wore Adidas sneakers without shoelaces, a look that became strongly associated with their public image and with hip-hop style.
At a 1986 concert at Madison Square Garden, Adidas executive Angelo Anastasio reportedly saw the audience raise their sneakers during the performance. The moment helped lead to Run-DMC’s endorsement relationship with Adidas, an early and influential example of a major sportswear company working directly with musicians.
The song is sometimes confused with “Walk This Way,” Run-DMC’s famous collaboration with Aerosmith. That track was also released in 1986, but “My Adidas” is the song specifically centered on the brand and its sneakers.