What slogan replaced “You Deserve a Break Today” in McDonald’s U.S. advertising in 1975?

“We Do It All for You” replaced “You Deserve a Break Today” in McDonald’s U.S. advertising in 1975.

The 1975 slogan shifted the emphasis from taking a break to customer service. Its wording suggested that McDonald’s would handle the preparation and service involved in providing the meal, reinforcing the chain’s convenience-oriented identity. The campaign followed one of McDonald’s most successful earlier slogans, which had been introduced in 1971.

McDonald’s used many slogans over the decades, often running them for several years before changing the advertising message. “Nobody Can Do It Like McDonald’s” followed in the late 1970s, while “You’re the One” appeared in the 1980s. The succession can make slogan dates easy to mix up.

This question concerns the United States advertising timeline. McDonald’s campaigns and translated slogans have differed across countries, so a slogan used internationally or in another period is not necessarily the answer for the U.S. campaign.