What slogan did McDonald’s use in its famous 1971 advertising campaign about taking a break?

McDonald’s used “You Deserve a Break Today” in its famous 1971 advertising campaign about taking a break.

The slogan turned a restaurant visit into a small reward during a busy day. Its wording connected McDonald’s food and service with relaxation, making it broader than a product-specific claim. The campaign became one of the most memorable slogans in the company’s advertising history.

The line is sometimes confused with “Have You Had Your Break Today?”, another McDonald’s slogan used later. It is also distinct from “You’re Lovin’ It,” the global campaign introduced in the 2000s. McDonald’s changed slogans repeatedly as its advertising strategy evolved, but the 1971 break-focused line remains especially associated with the brand’s classic television advertising.