What slogan did McDonald’s use in its 1990 advertising campaign?

McDonald’s used “Food, Folks and Fun” in its 1990 advertising campaign.

The phrase brought together three ideas central to the chain’s family-oriented image: the meal itself, the people sharing it, and the enjoyable atmosphere associated with a restaurant visit. It appeared during a period when McDonald’s marketing emphasized more than speed and convenience.

The slogan is easy to confuse with “What You Want Is What You Get,” which was used later in the 1990s, or “We Love to See You Smile,” another later McDonald’s campaign line. “I’m Lovin’ It” was not introduced until 2003.

Slogan dates can differ by country because McDonald’s adapted campaigns for local markets. In the commonly cited English-language advertising timeline, however, 1990 is paired with “Food, Folks and Fun,” making it a useful marker in the brand’s slogan history.