What slogan did McDonald's use in its 1960s campaign urging customers to find its restaurants?

McDonald's used the slogan “Look for the Golden Arches” in a 1960s campaign urging customers to find its restaurants.

The slogan connected the company's roadside visibility with its emerging logo. Drivers could identify McDonald's locations by looking for the bright yellow arches, which were especially useful as the chain expanded beyond its original California base.

It is often confused with later McDonald's slogans. “You Deserve a Break Today” became a major campaign in the 1970s, while “I'm Lovin' It” launched globally in 2003. “Look for the Golden Arches” belongs to the earlier period when the arches were being established as the brand's signature.