What slogan did McDonald's use in its 1960s advertising campaign built around the Golden Arches?

McDonald's used the slogan “Look for the Golden Arches” in a 1960s advertising campaign built around its distinctive restaurant signs.

The campaign turned the arches from an architectural feature into a practical way for motorists to identify McDonald's locations. Large roadside signs and the bright yellow arches made the restaurants visible from a distance, linking navigation with brand recognition.

The slogan belongs to an earlier period of McDonald's advertising than “You Deserve a Break Today,” which became one of the company’s best-known later campaigns. Because both lines are strongly associated with McDonald's history, they are often mixed up when advertising slogans are discussed.

The Golden Arches eventually became more than a signpost. They developed into the company’s central corporate symbol, appearing independently of the restaurant buildings and remaining recognizable in markets around the world.