What slogan did McDonald’s use in its 1960 advertising campaign featuring the Golden Arches?

McDonald’s used the slogan “Look for the Golden Arches” in its 1960 advertising campaign.

The wording turned the restaurant sign into a practical navigation device as well as a corporate symbol. Drivers could recognize the tall yellow arches from a distance and associate them with McDonald’s restaurants, especially as roadside locations became increasingly important to the chain’s growth.

This campaign helped establish the Golden Arches as more than an architectural feature. The arches had first been used on McDonald’s restaurant buildings, but advertising gave them a broader identity that could represent the company even when no building was visible.

The slogan is often confused with later McDonald’s lines, including “You Deserve a Break Today” and “I’m Lovin’ It.” Those campaigns belong to different periods and should not be used as the answer for the 1960 campaign.