What slogan did McDonald's introduce in 1975, beginning with “We Do It…”?

McDonald's introduced the slogan “We Do It All for You” in 1975.

The line emphasized service and customer attention. It appeared after “You Deserve a Break Today” and continued McDonald's move toward advertising the restaurant as a complete experience built around convenience, friendliness, and reliable service.

The slogan is sometimes remembered only as “We Do It for You,” but the canonical wording includes “All.” That small difference matters when identifying McDonald's historical advertising lines. The campaign also belongs to the period after McDonald's had established its major visual assets, including the Golden Arches and the Ronald McDonald character, so the wording worked alongside an already familiar brand identity.