What slogan did McDonald's introduce in 1971 with the campaign built around a cheerful global gathering?

McDonald's introduced the slogan “You Deserve a Break Today” in 1971.

The slogan became one of the company's most memorable advertising lines and was associated with a campaign presenting McDonald's as a pleasant, restorative pause in a busy day. Its wording connected the brand with convenience, comfort, and an upbeat everyday experience.

The campaign followed earlier McDonald's advertising that emphasized the Golden Arches and quick service. It helped move the brand beyond simply describing food and toward selling a recognizable lifestyle and emotional promise.

It should not be confused with “I'm Lovin' It,” which launched globally in 2003, or “Food, Folks and Fun,” a later McDonald's slogan. McDonald's used different slogans in different periods and markets.