“I’m lovin’ it” appears beneath the Golden Arches in McDonald’s 2003 logo redesign.
McDonald’s introduced a revised logo in 2003 that paired the familiar yellow arches with the company’s new global advertising phrase. The design is often called the “I’m lovin’ it” logo because the words were placed below or alongside the arches in a coordinated brand treatment.
The phrase itself began as a worldwide marketing campaign in 2003. The logo treatment helped connect McDonald’s visual identity with the campaign’s verbal and musical identity, rather than presenting the arches as an isolated symbol. In later applications, McDonald’s frequently returned to the standalone arches, so the slogan-bearing version is not used everywhere today.
Earlier slogans such as “You Deserve a Break Today” and “We Love to See You Smile” belong to different periods. They should not be substituted for the phrase associated with the 2003 redesign.