The phrase completing the 1990s McDonald’s campaign question was “McDonald’s,” as in “Did Somebody Say McDonald’s?” The slogan turned the brand name itself into the expected answer and central advertising hook.
The campaign used a conversational question to suggest that mentioning McDonald’s naturally triggered thoughts of the restaurant. This approach differed from slogans that focused on taking a break, having fun, or expressing personal enjoyment.
It is easy to confuse the line with product advertising because McDonald’s also promoted specific menu items through memorable phrases. “Did Somebody Say McDonald’s?” was primarily a brand-level slogan: the answer was the company name rather than a particular burger or side.
McDonald’s advertising changed repeatedly during the 1990s as the company tested different ways to keep the brand prominent in everyday conversation. The campaign belongs to the period before “I’m Lovin’ It” became the global tagline in 2003.