What sauce did Levi Roots present to the Dragons on the British TV show Dragon's Den?

Levi Roots presented Reggae Reggae Sauce to the Dragons on the British TV show Dragon's Den. The Caribbean-style sauce was the product that introduced the musician and entrepreneur to a national television audience in 2007.

Roots, whose real name is Keith Valentine Graham, had already sold his homemade sauce at the Notting Hill Carnival in London. His pitch connected the sauce with Jamaican food, reggae music, and his own stage persona, making the product unusually memorable within the programme's history.

The sauce was originally made from ingredients including Scotch bonnet peppers, spring onions, and herbs. After the television appearance, the brand expanded into a wider range of Caribbean food products and became closely associated with Levi Roots.

The product name is sometimes shortened casually to “Reggae sauce,” but the established commercial name is Reggae Reggae Sauce. That exact wording is the canonical answer associated with his Dragon's Den pitch.