What product did Levi Roots pitch to the Dragons on the British programme Dragon's Den?

Levi Roots pitched Reggae Reggae Sauce to the Dragons on the British programme Dragon's Den.

Levi Roots is the stage name of Keith Valentine Graham, a Jamaican-British musician, chef and entrepreneur. He presented his Caribbean jerk barbecue sauce on the programme in 2007, combining a food-business proposal with his established musical identity.

The pitch became one of Dragon's Den's best-known success stories. Roots secured investment from Peter Jones and Richard Farleigh, helping move the sauce from a small-scale operation toward wider retail distribution. The product was subsequently sold under the Reggae Reggae brand, which expanded into other Caribbean-inspired foods.

The name is sometimes shortened casually to “Reggae sauce,” but the branded product presented in the pitch was Reggae Reggae Sauce. It is also distinct from jerk seasoning: jerk is a style of Caribbean cooking and a broader flavour tradition, while this question asks for the specific bottled product associated with Roots's television appearance.