What product did Levi Roots pitch on the UK television programme Dragons' Den?

Levi Roots pitched Reggae Reggae Sauce on the UK television programme Dragons' Den.

The sauce was created as a Caribbean-inspired condiment and became closely associated with Roots's identity as a musician and entrepreneur. His Dragons' Den appearance in 2007 introduced the product to a large national audience while he sought business investment.

The pitch became famous because Roots combined an energetic presentation with a clear brand concept. Peter Jones and Richard Farleigh agreed to invest, and the product later expanded into a broader range of sauces and food products sold through major retailers.

The name is sometimes shortened casually to “Reggae sauce,” but the brand name presented on the programme was Reggae Reggae Sauce. It is also distinct from a generic jerk sauce: the product is a branded sauce with its own recipe, packaging and commercial history.