What product did Levi Roots pitch on the British television show Dragon's Den?

Levi Roots pitched Reggae Reggae Sauce on the British television show Dragon's Den.

The sauce is a Caribbean-style jerk barbecue sauce associated with the musician and entrepreneur Levi Roots. Roots presented it as a commercial version of the sauce he had made for years, seeking investment to develop production and distribution.

His 2007 appearance resulted in a £50,000 offer from Peter Jones and Richard Farleigh for a 40% share. The televised pitch gave the product national attention and helped turn Roots into a recognisable food-brand entrepreneur.

The sauce later became the flagship product of a broader range of Caribbean-inspired foods. Its name is sometimes confused with Roots's stage identity, but Reggae Reggae Sauce is the product he brought into the den and not the name of his music career.