What product did Levi Roots pitch on the British television show Dragons' Den in 2007?

Levi Roots pitched Reggae Reggae Sauce on the British television show Dragons' Den in 2007.

Roots, the stage name of Keith Valentine Graham, presented his Caribbean-style sauce during the programme’s third series. The pitch connected his music career, cooking and personal brand with a packaged food product.

The televised deal helped bring the sauce to a much wider audience. The product was later sold through major retailers and became the flagship item associated with the Levi Roots brand.

The answer is the product name, not the company name or the entrepreneur’s stage name. Viewers may also remember the pitch through its reggae branding, but the specific item presented to the Dragons was Reggae Reggae Sauce.