What product did Levi Roots pitch on Dragon's Den before receiving investment?

Levi Roots pitched Reggae Reggae Sauce on the British television show Dragon's Den.

Roots appeared on the programme in 2007, presenting his Caribbean-style jerk barbecue sauce to the Dragons. The pitch helped introduce both the product and Roots's musical persona to a much larger television audience.

He secured a deal involving £50,000 for a 40% stake from Peter Jones and Richard Farleigh. The sauce subsequently became the flagship product of a broader food brand sold under the Reggae Reggae name, later associated with Caribbean cooking products.

The product is often described simply as “Levi Roots sauce,” but its original and best-known name is Reggae Reggae Sauce. The investment also became one of the programme's most memorable success stories because the pitch led to substantial retail growth after broadcast.