What product did entrepreneur Trunki present on Dragon's Den before the Dragons declined to invest?

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Entrepreneur Rob Law presented a ride-on children's suitcase called Trunki on Dragon's Den before the Dragons declined to invest.

Trunki is a lightweight children's travel case designed so that a child can sit on it and ride or be pulled along while travelling. Law developed the product to make airport and family journeys easier, and the case later became a widely recognised British design product.

The Dragon's Den pitch is notable because the product became successful despite receiving no investment offer. The rejection is frequently used as an example of how a televised pitch outcome does not necessarily predict a product's eventual commercial performance.

Trunki is sometimes described simply as a children's suitcase, but its defining feature is the ride-on design. That distinction matters because the product's shape, handles and wheels are central to its identity. The company later expanded its travel range, while Trunki itself remained the best-known product linked to Law's appearance on the programme.

Source: Wikipedia · fact-checked Oct. 2026

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