Rob Law pitched Trunki to the Dragons as a wheeled ride-on suitcase for children.
Trunki is a child-sized suitcase designed so that children can sit on it and ride while travelling. Law developed the concept to make journeys easier for families and presented it on Dragons' Den. The product became one of the programme's most recognisable businesses even though the Dragons did not invest in it.
The Trunki story is often cited because rejection on the show did not prevent the company from becoming successful. The business went on to sell the colourful cases internationally and became associated with British product design. Trunki is the brand name of the product and company, while Rob Law is the entrepreneur who pitched it.