Entrepreneur Rob Law invented Trunki before pitching his business on Dragon's Den.
Trunki is a ride-on children's suitcase designed so young travellers can sit on and pull the case while moving through airports or other journeys. Law developed the idea after identifying a need for luggage that would be easier and more engaging for children to use.
Law presented Trunki on Dragon's Den in the programme's early years. The pitch became notable because the product did not receive the investment he sought from the Dragons, yet the business continued and grew into a recognisable travel-product brand. Trunki is a brand name, not the generic name for every ride-on suitcase, and the company is associated specifically with children's travel products.