What product did entrepreneur Levi Roots pitch on the British television programme Dragon's Den?

Levi Roots pitched Reggae Reggae Sauce on the British television programme Dragon's Den.

Roots presented his Caribbean-style sauce on the programme in 2007. The product was developed from the sauce he had made for his food business and became the foundation of a much larger commercial brand after his television appearance.

The pitch is remembered because the sauce was presented alongside Roots's musical persona and Caribbean food background. He secured investment from Peter Jones and Richard Farleigh, helping move the product from a small-scale operation toward national retail distribution.

Reggae Reggae Sauce is often confused with the wider Levi Roots brand, which later expanded into marinades, seasonings, ready meals and other food products. The precise answer to the pitch question is the sauce itself, rather than the brand name or a later product in the range.