What phrase do investors commonly say when they are no longer interested in a Dragon's Den pitch?

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On Dragon's Den, an investor commonly signals that they are no longer interested by saying “I'm out.”

The phrase is part of the programme's recurring vocabulary. After hearing a pitch and questioning the entrepreneur, a Dragon may decide not to invest and formally withdraw from negotiations. Once an investor has said they are out, that person normally does not continue bargaining over the proposal.

This wording is associated with the broader format rather than with one particular investor. Similar expressions appear in international adaptations, although each version can develop its own presentation style and memorable quotations.

“I’m out” should not be confused with a completed rejection by the entire panel. Other Dragons can remain interested after one investor withdraws, and a pitch may still result in an offer from another panel member. The expression therefore identifies one investor's decision, not necessarily the final outcome of the pitch.

Source: Wikipedia · fact-checked Oct. 2026

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