What phrase did McDonald’s use in the 1980s advertising campaign “McDonald’s and You”?

“McDonald’s and You” was the phrase used in McDonald’s 1980s advertising campaign of the same name.

The campaign emphasized a personal relationship between the restaurant and its customers. Rather than focusing only on a particular product, the wording presented McDonald’s as part of ordinary family and community life.

The campaign belongs to the period between the company’s earlier “You Deserve a Break Today” advertising and the later “We Love to See You Smile” era. McDonald’s slogans changed frequently as the company adjusted its brand voice for different generations and advertising strategies.

Because several McDonald’s campaigns used short, friendly phrases involving “you,” the slogans are easy to mix up. The wording “McDonald’s and You” is the exact campaign title and should not be confused with the earlier break-themed line.