What phrase did McDonald’s use as its 1990s advertising line: “What you want is what you…”?

McDonald’s used the advertising line “What You Want Is What You Get” during the 1990s.

The phrase presented McDonald’s as a place where customers could obtain the food and experience they wanted. It reflected the chain’s increasingly varied menu and its emphasis on giving customers familiar choices in a standardized restaurant system.

The wording is easy to confuse with the general expression “What You See Is What You Get,” but McDonald’s used “want,” not “see,” in this slogan. Exact wording matters because advertising lines are frequently remembered in shortened or altered forms.

The campaign belongs to the broader period when McDonald’s used conversational slogans such as “Have You Had Your Break Today?” and “Did Somebody Say McDonald’s?” Each line had its own campaign identity.