The 1962 McDonald’s logo placed the word “McDonald’s” beneath the Golden Arches.
The logo was designed by Jim Schindler and combined the stylized arches with the company name. This arrangement helped transform the arches from architectural features at individual restaurants into a recognizable corporate mark.
The 1962 design is important because it established the familiar visual relationship between the arches and the wordmark. Earlier restaurant designs used arches as physical building elements, while the logo made them portable for signs, packaging, and advertising.
This question is distinct from the later logo refinements. The wording beneath the arches was the company’s name, not one of its advertising slogans. Slogans such as “You Deserve a Break Today” appeared in campaigns, whereas “McDonald’s” functioned as the logo’s wordmark.