What phrase appeared beneath the Golden Arches in McDonald's early advertising and urged customers to find a restaurant?

“Look for the Golden Arches” was an early McDonald's advertising phrase urging customers to find a restaurant.

The wording made the restaurant's architectural symbol function as a navigation cue. Rather than presenting the arches only as a logo, McDonald's advertising encouraged motorists and customers to recognize them from a distance and associate them with the chain.

This approach fit the company's expansion during the automobile era, when roadside visibility was central to restaurant branding. The phrase helped connect the physical arches on restaurant buildings with the broader visual identity used in advertisements and signs.

It is often confused with later McDonald's taglines, including “You Deserve a Break Today” and “I'm Lovin' It.” Those slogans belonged to different advertising periods. “Look for the Golden Arches” specifically centered the brand's most recognizable visual symbol.