What phrase appeared below the Golden Arches in McDonald's 1968 logo?
Answer
McDonald's
The phrase below the Golden Arches in McDonald's 1968 logo was “McDonald's.”
The 1968 logo used the familiar yellow arches above the company name in white lettering, creating the basic stacked arrangement associated with the brand for decades. This version helped standardize McDonald's visual identity as the chain expanded across the United States and internationally.
The wording is easy to confuse with advertising slogans that appeared on signs and campaigns, such as “You Deserve a Break Today.” Those taglines were changeable marketing messages, while “McDonald's” was the company name incorporated directly into the logo. Later versions simplified the mark and increasingly allowed the arches to stand alone.