Levi Roots originally offered 20% of his business for £50,000 on Dragon's Den.
In his 2007 pitch, Roots proposed exchanging a fifth of the company behind Reggae Reggae Sauce for the requested investment. The offer reflected the value he placed on funding production, distribution and the development of the brand.
Peter Jones and Richard Farleigh ultimately invested together. Public accounts of the deal commonly report that the investors received a combined 40% stake, meaning the televised negotiation changed the original terms of the proposal.
This distinction matters because quiz questions may refer either to the amount requested, the percentage initially offered or the percentage eventually agreed. The canonical figure in this question is the original offer: 20%, not the later negotiated ownership share.