What name did McDonald’s use for its indoor restaurant playgrounds?

McDonald’s used the name PlayPlace for its indoor restaurant playgrounds.

PlayPlace became a prominent part of McDonald’s family-oriented branding. The spaces typically included climbing structures, slides, tubes, and other play equipment, giving children an activity connected to a restaurant visit.

The name was used in signs, advertising, and restaurant design, making the playground concept part of the customer experience rather than merely an amenity at selected locations. Its branding also reinforced McDonald’s long-standing focus on families and children.

PlayPlace is sometimes confused with McDonaldland, the fictional advertising world populated by branded characters. McDonaldland was a storytelling setting, while PlayPlace referred to the physical playground area at participating restaurants.