What name did McDonald's use for its first restaurant after the 1948 redesign?

After its 1948 redesign, McDonald’s used the name McDonald’s Famous Hamburgers for the restaurant.

The change followed Richard and Maurice McDonald’s decision to close their original drive-in temporarily and rebuild the operation around a shorter menu and faster service. Hamburgers became the central product, and the new name emphasized that focus.

This stage preceded the company’s later global branding. The brothers’ restaurant developed the Speedee Service System, while Ray Kroc later expanded the business through franchising. The name is sometimes confused with the original McDonald’s Bar-B-Q name from 1940, but the hamburger-focused title belongs to the post-1948 relaunch.