What name did McDonald's use for its corporate parent after Ray Kroc reorganized the company in 1960?

Ray Kroc reorganized the company under the name McDonald's Corporation in 1960.

The corporate name change helped formalize the business as it expanded beyond the original McDonald brothers' restaurant operation. Kroc had acquired the exclusive rights to the McDonald's name and system and was building a nationwide franchise organization.

Corporate identity mattered because McDonald's was no longer just a successful local restaurant format. Standardized menus, architecture, packaging, uniforms, advertising, and franchise procedures were being coordinated across a growing network.

The name is sometimes confused with “McDonald's System, Inc.,” an earlier corporate name associated with the business. McDonald's Corporation became the enduring parent-company name used throughout the chain's major period of domestic and international expansion.