What name did McDonald’s use for its clown-themed charity house program launched in 1974?

McDonald’s used the name Ronald McDonald House for its charity house program launched in 1974.

The first Ronald McDonald House opened in Philadelphia in 1974. It provided a place for families to stay near children receiving treatment at nearby hospitals. The project grew from cooperation among Philadelphia Eagles players, hospital staff, McDonald’s personnel, and donors.

McDonald’s supported the effort through fundraising and restaurant-based promotions, helping connect the Ronald McDonald character with a real-world charitable mission. The program later expanded internationally and became part of Ronald McDonald House Charities.

A Ronald McDonald House is not a McDonald’s restaurant and is not simply a promotional location. It is accommodation and family support linked to pediatric medical care. The charity’s name comes from the company’s clown mascot, but the houses are operated as nonprofit facilities rather than as ordinary brand venues.