What name did McDonald's use for its 1997 advertising campaign built around customers saying its name?

McDonald's used “Did Somebody Say McDonald's?” as the name and central line of its 1997 advertising campaign.

The campaign made the brand name itself the memorable verbal hook. Rather than focusing only on a product or a service promise, the advertising presented McDonald's as a familiar answer to everyday cravings and conversations.

McDonald's has used many major slogans, and their dates are easy to mix up. “You Deserve a Break Today” dates from the 1970s, while “We Love to See You Smile” was used in the 1990s. The 1997 campaign belongs to a separate period of McDonald's brand communication.

Advertising slogans often changed by market and language, but this campaign is identified in English-language advertising histories as “Did Somebody Say McDonald's?”