What name did McDonald’s use for its 1960 corporate reorganization?

McDonald’s used the name McDonald’s Corporation for its 1960 corporate reorganization.

The company had previously operated under the name McDonald’s Systems, Inc. In 1960, the business changed its corporate name to McDonald’s Corporation. The change reflected the company’s growth beyond a small restaurant operation into a large franchising and restaurant organization.

Corporate names are easy to confuse with brand names, restaurant subsidiaries, or later regional companies. The Golden Arches and the McDonald’s wordmark were consumer-facing branding, while the corporate name identified the legal business behind the expanding chain. McDonald’s Corporation became the enduring corporate identity used in company history, financial reporting, and global operations. This reorganization occurred during the period when Ray Kroc was building the franchise system into a national business.