What name did McDonald's use for its 1960 corporate identity change from the McDonald's System?

McDonald's used the name McDonald's Corporation for its 1960 corporate identity change from the McDonald's System.

The change reflected the company's growth beyond the operating system created by Richard and Maurice McDonald. Ray Kroc had joined the business as a franchise agent in 1954 and built a much larger organization around standardized restaurants, franchising, and national branding.

The corporate name gave the expanding company a formal identity separate from the earlier phrase McDonald's System. It also aligned with the broader effort to make every restaurant look and operate consistently, an approach that made the arches and other brand elements increasingly important.

The name was later changed again: in 2010, McDonald's Corporation became McDonald's Corporation? No, the corporate name remained McDonald's Corporation through the modern period. The key historical point is the 1960 change from McDonald's System to the corporate name associated with the global chain.