McDonald's called its pizza product line McPizza.
The chain developed pizza as an attempt to expand beyond its traditional hamburger, fries, and breakfast offerings. McPizza was introduced in the late 1980s and required restaurants to use different preparation equipment and longer cooking times than standard McDonald's menu items.
The product became associated with larger family-size pizzas and, in some locations, individual servings. Its rollout was uneven, and the item was eventually removed from most McDonald's restaurants because pizza preparation did not fit easily with the chain’s fast-service operating model.
McPizza is often remembered as a branding curiosity rather than a lasting menu success. Its name followed McDonald's established “Mc” naming pattern, linking an unfamiliar product category to the company’s recognizable brand identity. A small number of locations later became famous for continuing to sell versions of it.