McDonald’s called its moon-faced singing mascot Mac Tonight.
Mac Tonight debuted in 1986 in advertising aimed at promoting McDonald’s evening business. The character had a large crescent-moon head, dark sunglasses, and a lounge-singer style inspired by the song “Mack the Knife.”
The campaign was notable because it gave McDonald’s a distinct nighttime identity rather than focusing only on daytime family visits. Mac Tonight appeared in television commercials and other promotional material during the late 1980s.
Mac Tonight is separate from earlier McDonaldland characters such as Ronald McDonald, Grimace, and the Hamburglar. The character is also not the same as Speedee, the earlier chef mascot associated with McDonald’s original service branding.