McDonald's gave its 1970s fictional advertising town the name McDonaldland.
McDonaldland was developed as a branded fantasy setting in which Ronald McDonald and other characters could interact. The town provided a consistent backdrop for television commercials, restaurant promotions, toys, and other materials aimed largely at children.
Its residents included Mayor McCheese, the Hamburglar, Grimace, Captain Crook, Officer Big Mac, and later Birdie the Early Bird. Each character had a simple visual identity and a recurring connection to McDonald's food or restaurant experience.
McDonaldland was not the company's corporate name and did not describe a real municipality. It was a marketing environment, although the company also built themed playgrounds and used the characters in physical promotions. The setting's importance lies in how it transformed individual mascots into a connected brand universe rather than isolated advertising figures.