What name did McDonald's give its 1962 corporate logo formed from two Golden Arches?

McDonald’s called its 1962 corporate symbol the Golden Arches logo.

The mark was created by combining the restaurant’s two architectural arches into a single stylized “M.” Jim Schindler designed the logo, which turned a building feature into a simple symbol that could be reproduced on signs, packaging, uniforms, and advertisements.

The logo became more than a reference to restaurant architecture. Its strong shape and bright color made it recognizable at a distance and helped McDonald’s create a consistent identity as the chain expanded.

A common mix-up is calling the mark merely the “yellow M.” McDonald’s branding history and popular reference sources generally identify it as the Golden Arches, a name that connects the corporate symbol to the earlier restaurant buildings.