What name did J.K. Rowling use for her 2011 Harry Potter website?

J.K. Rowling used the name Pottermore for her Harry Potter website, which launched in 2011. The site combined official writing by Rowling with interactive features and access to the digital editions of the books.

Pottermore offered quizzes, sorting into Hogwarts houses, wand selection, collectible content, and additional background about the wizarding world. Rowling contributed new material, including information about characters, magical history, and wizarding society that did not appear in the original novels.

The website changed substantially over time. In 2019, the Pottermore site was replaced by WizardingWorld.com, which became the main online home for the franchise’s news and official features. The term Pottermore therefore refers specifically to the earlier website and brand, not the later platform.

The original launch attracted significant attention because it offered readers a new way to interact with the series after the final novel had been published. It also helped establish Rowling’s direct digital presence with Harry Potter fans.