What McDonald's slogan used the phrase “It's a good time” in advertising during the 1980s?

“It's a good time for the great taste of McDonald's” was a McDonald's advertising slogan used during the 1980s.

The line connected the restaurant visit with both occasion and flavor. Its wording positioned McDonald's as suitable for everyday moments while emphasizing the taste of the food. Like many fast-food slogans, it was designed to work in television commercials, radio, print, and in-store promotion.

McDonald's used many slogans across different decades, so the company's advertising history contains several similar-sounding lines about breaks, smiles, taste, and enjoyment. That variety can make exact wording difficult to recall.

This slogan should not be confused with “You Deserve a Break Today,” which McDonald's introduced in 1971, or “I'm Lovin' It,” introduced in 2003. The phrase in this question belongs to the company's 1980s advertising period and includes the specific wording “great taste of McDonald's.”