What McDonald’s slogan replaced “You Deserve a Break Today” in the 1980s?

“It’s a good time for the great taste of McDonald’s” replaced “You Deserve a Break Today” in the 1980s.

The newer line shifted attention toward taste and the idea that McDonald’s fit naturally into a customer’s current moment. Its wording retained the upbeat, conversational style common in fast-food advertising while giving the campaign a stronger food-focused emphasis.

McDonald’s has used many slogans across different countries and periods, so lists of its taglines can be confusing. Some lines were local adaptations, some promoted particular products, and some operated as major corporate campaigns. The 1980s phrase is notable because it followed one of the company’s most famous earlier slogans and preceded the globally unified “I’m Lovin’ It” campaign.

The slogan is not the same as “Great taste of McDonald’s,” a shortened phrase sometimes remembered from related advertising. The full canonical line begins with “It’s a good time for.”